iLivestock and Ariat Europe Team Up to Support British Farmers with Trusted Workwear and Tools

iLivestock, the UK’s leading livestock management platform, and Ariat Europe, known for durable and comfortable workwear and footwear, have joined forces to give British farmers the tools and kit they can rely on, day in and day out. 

Both brands share a commitment to supporting farmers with practical, innovative, performance-driven products that make things on the farm easier. iLivestock helps farmers manage key tasks—from weight recording and breeding to compliance and on-farm decision-making—more efficiently. Ariat is trusted for hard-wearing boots and workwear built to withstand long days outdoors and the unpredictable British weather.

“British farmers deserve products that can keep up with the demands of their work and won’t let them down,” said Yoni van Breukelen, Head of Marketing & Communications at iLivestock. “Partnering with Ariat, a name already well known on farms across the world, is a natural fit. We share a focus on work-ready, practical products, farmers can rely on every single day.”

As part of the partnership, the iLivestock team is now kitted out in Ariat Workwear as they travel around the globe, visiting farms, attending shows, and connecting with producers at markets. Ariat’s Work range, designed for tough outdoor environments, supports the team as they demonstrate iLivestock tools and speak directly with farmers.

“At Ariat, we’re committed to supporting the people who keep British agriculture moving by providing hardworking and durable workwear,” said Melanie Selman, European Marketing Manager at Ariat Europe. “Partnering with iLivestock allows us to stand alongside a company that shares our focus on practicality, innovation, and reliability. The agricultural community trust Ariat to deliver workwear that performs in all conditions, and together with iLivestock’s smart on-farm tools, we’re proud to champion solutions that make life easier for producers across the UK.”

Throughout 2026, the collaboration will be visible across online campaigns, co-branded events, farming shows, and on-farm demonstrations—all focused on championing reliable tools and workwear that meet the real, day-to-day needs of British farmers.

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Interested in partnering with iLivestock or learning how we support British farmers? We’d love to explore how we can work together.